We hope this is of value to you. Many of the makers of these wonderful products are small, and without this type of focused attention, they would remain secrets in the crowded world of mass-market horse care products.
Look at us as your window into the world of very special horse, people and environmentally healthy horse products. This site will bring you news on great products and brands, with information and links, so that whether you’re researching or buying, you will have everything at your fingertips.
Pura Naturals Pet is dedicated to delivering the highest quality products using only the best ingredients the Earth has to offer.
Our philosophy is simple – we strive every day to be better. Better than we were the day before and better than every other product out there. Our scientists, engineers, and product development team work tirelessly each day to find better ingredients, use renewable and earth friendly sources, create more effective formulas and develop innovative products. Each ingredient is painstakingly reviewed to ensure that the safest and most hypo-allergenic options are chosen to go into each bottle. Each ingredient is listed on the label, we have nothing to hide.
In addition to all our work, we have been granted USDA Organic Certification on all of our equine products. That means the USDA has maintained clear oversight of the production of these products through inspections and testing. It guarantees the integrity of the product from the farm we buy our ingredients from to the application and creation of the labels. Plus, everything in between. It assures you the customer and the horse you are going to use it on that we have met incredibly high standards in ingredient selection and manufacturing and processes.
Our passion is the health and happiness of our horses! All our products are made in the USA, cruelty free, tested on humans, non-toxic and made with human grade ingredients (most even food grade).
This passion and philosophy flow through everything we do making it easy to put your horses’ health first.
~Jason Riccardi president Pura Naturals
While our products are new to the market, we hope that you will appreciate the science and technology that went into their development.
40 years ago Karl Klösters, Pharmaka’s founder and owner, started the company’s success story in the downstairs rooms and garage of a house in Mülheim-Ruhr, Germany.
His idea to turn his hobby into his profession and develop and produce high quality care products for every aspect of equine sport culminated in the year 2000 in the opening of a state-of-the art production and administration center constructed using organic building materials.
Pharmaka’s long enduring success is founded on the fact that the Klösters family has always believed in making a clear commitment to high quality products.
Good products mean quality and that means confidence. The constant further development and improvement based on the latest scientific insights ensures that PHARMAKA remains competitively successful in the interest of the horse. The guiding principle is to perfectly combine tradition and advancement. PHARMAKA benefits from years of experience, knowledge and co-operation with science and remains thus always a step ahead of the competition.